Akeneo Unlock 2025: the future of PIM software
Discover the summary of Akeneo Unlock 2025, what we have learned and how our PIM solutions can support you in your next step.
5 mins
Specialty consumer brands live in a world where standing out is everything. The stakes are high, but this year’s NRF (the annual National Retail Federation tradeshow) brought good news: you don’t need to reinvent the wheel to win. This year was all about getting the basics right and making your tech work smarter, not harder. Here’s what you need to know.
1. AI That Gets Personal
Your customers want to feel like you get them, and AI can help you deliver. By analyzing behavior and preferences, AI tools can serve up product recommendations that feel tailor-made. Personalized eCommerce experiences are the kind of touch that turns shoppers into loyal fans. It’s not as complicated as it sounds—just smarter retail technology at work.
2. Social Shopping is the New Window Shopping
If you’re not leveraging social commerce, you’re leaving money on the table. Live shopping events and Instagram storefronts aren’t just trends; they’re how today’s customers discover and buy your products. Specialty consumer products thrive when they’re easy to find and even easier to buy.
3. Physical Stores, Reimagined
Brick-and-mortar isn’t dead—it’s just evolving. Specialty brands are turning physical spaces into experiential playgrounds. Think pop-up events, interactive displays, and curated collections that make customers feel part of something exclusive. Physical retail can complement your online presence and create share-worthy moments.
4. Cashless is King
Convenience is everything, and cashless payments are leading the charge. From mobile wallets to contactless cards, offering seamless payment options is a must. Make it easy for your customers to buy, and they’ll keep coming back.
Why This Matters
The specialty consumer market is all about connection and creativity. NRF 2025 reminded us that technology, when used wisely, can amplify both. At O2 Commerce & ZaneRay, we specialize in helping brands like yours harness these trends to grow and thrive. Let’s make your next chapter the best one yet.
