Akeneo Unlock 2025 has come and gone, and our team was there to dive into the latest product announcements, expert panels, and future-focused conversations around Product Information Management (PIM).
From product launches to insightful sessions, Unlock confirmed that PIM is no longer just a back-end system—it’s becoming a central driver of business performance.
As a key Akeneo partner, we’re proud to help brands turn PIM into a growth engine. Here’s a recap of what we learned and how our PIM solutions can support your next move.
What Is Akeneo Unlock?
Akeneo Unlock is the annual global conference hosted by Akeneo, bringing together ecommerce suppliers, tech partners, and PIM experts to explore the future of Product Experience Management (PXM).
It’s a unique space for learning, networking, and discovering the latest innovations shaping the product information ecosystem.
Key Takeaways from Unlock
- The future of PXM lies in open, interoperable, cloud-based platforms
- Maximizing the power of AI requires a solid data foundation — and Product Cloud is that foundation
- Cross-functional collaboration (IT, marketing, product, supply chain) is essential to make PIM projects successful
Why PIM matters now more than ever
Customer behavior is rapidly evolving from keyword-based search to intent-driven discovery. Shoppers expect fast, relevant, and consistent product information across all channels, and AI is playing a central role in this evolution. In fact, 71% of shoppers expect GenAI to improve their shopping experience.
Akeneo’s vision for the future of product discovery, powered by the Product Cloud, is a game-changer. But there’s no AI without structure: clean, organized data is the foundation, and it must be supported by a clear data strategy and a flexible data model tailored to your business.
PIM is no longer an operational tool. It’s now a strategic pillar for commerce, marketing, and customer experience – enabling brands to scale faster, reduce complexity, and stay competitive. Companies using PIM report faster time to market, higher conversion rates, and improved data consistency across channels.
Spotlight on Akeneo Product Cloud – The Future of PXM
Akeneo is leading the shift from traditional PIM to the Product Cloud, a centralized, flexible platform designed to build, activate, and scale product experiences across every channel.
More than just a tool, the Product Cloud acts as a strategic framework to support modern, AI-ready commerce. It brings together data quality, governance, and omnichannel activation in one scalable environment.
During Unlock, our team was honored to receive an award for our work with Steelcase, a project that perfectly reflects Akeneo’s Product Cloud vision. The solution enables Steelcase to both ingest supplier data and distribute accurate, enriched product information across internal teams and external channels.
This approach is fully aligned with our C.O.R.E. data framework: Collect, Organize, Realize, Elevate, helping our clients unlock the full value of their product data and turn it into a real business asset.
That’s why we were especially proud to see this vision recognized at Unlock 2025—where, as a key partner of Akeneo, we received the Akeneo HEROE Award, celebrating our creative impact and commitment to delivering standout PIM solutions.
Ready to elevate your product experience? Explore our PIM services