- Industrial
- Magento
- Tech Integration
Martins Industries
Develop an international B2B e‑commerce experience through successful product management.
Key Challenges
- Centralize the product sales management under 1 single platform while adapting to the specificities of the international markets.
- Allow categorization and product governance internally as well as international deployment.
- Manage client accounts and prices dynamically.
Creation of a quick product search tool
One of the biggest challenges our team faced was getting the right parts and accessories to the right vehicle owner. So we integrated an OEM parts finder to allow owners to easily search by vehicle/year/series/parts and ensure they get the exact part for their vehicle.
Results : +72% engagement rate
(sessions over 10 seconds, 2024 vs. 2023)
Multi-brand rollout
Teamwork is one of our core values and it was clear that along with the company’s digital department, we needed to work hand in hand to achieve success.
We had to discover, build, integrate and deploy 4 brands over a 6 month period, just in time for Black Friday.
We laid the groundwork for a state-of-the-art Adobe Commerce platform by taking advantage of its out-of-the-box capabilities for a rapid development cycle.
Results : +72% engagement rate
(sessions over 10 seconds, 2024 vs. 2023)
Practical is the new black
Consumers expect quality digital expertise from premium brands. “Convenience is the new premium” when it comes to product information and research. Our PIM team connected Akeneo PIM with their ERP, Adobe Commerce, Transperfect and their DAM (Digital Asset Management) to find the right information to enrich and push it to Adobe Commerce. As for the user interface, we focused on creating a branded PDP (Product Detail Page) to present the right enriched product data.
Integration of Akeneo PIM with 4 technologies to deliver enriched product data and an optimized branded PDP.
Scalable Digital Strategies
A leading Canadian RV brand successfully transformed its customer experience by integrating Akeneo PIM with Adobe Commerce, creating a flexible, scalable solution. This approach can serve as a model for various industries, offering insights into overcoming challenges in product management, global operations, and user experience to drive growth and customer engagement.
