Vehicle manufacturer, OEM and any aftermarket players are faced with a new set of challenges in their journey to digital excellency, the complexity of their products.
Fitment, compatibility, supply chain, kits… the company has been on a path to reinvent itself from being production focused to become experience driven across all its brands. This path has led to them to partner with us to tackle these challenges heads on.
First, the company wanted to deploy a best in class ecommerce platform to keep their line of parts, accessories and apparel growing while leveraging their current technological infrastructure. Not only did we have many complex business rules to identify during discovery, we had Black Friday coming up quickly. It was clear that the only way to achieve this was through a tight integration of both teams to form 1 team working towards the same goal. Together, we defined deliverable that would become our MVP (Minimum Viable Product) and limit as much risk as possible. Our approcah was to roll out brands one after the other and leverage Adobe Commerce’s store/storeview feature to gain velocity from a brand to another.
Starting from the brand’s UI and current brand experience, our designer and UX specialsts worked with the company to leverage its existing digital experience to create design and UX based on conversion. Merchandising, SEO, promotional and product fitment and compatibility features were high in priority and had the biggest business value for them so they were tackled first. Using the layered navigation and filtering systems, we were able, for example, to allow riders to quickly find product that fit on their vehicles. An OEM parts catalog was also integrated for all the parts one would need to fix their vehicle.
Once the brands were up and running, both teams’ focus changed to the connections, integration and product data structure to build a PIM (Product Information Management) with Akeneo. From parts, accessories and apparel to vehicles, we were able to connect with Adobe Commerce, SAP, Transperfect and Adobe Dam and synchronize all the existing products, categories, attributes, assets, etc. from the PIM to an already live production environment.
Our winning partnership with the company is only starting and with many more projects in perspective, time will show that the company’s vision to be experience driven was the right one.
Short Timeline, Connexions, complexe business rule system, foundation for the overall vision
Together with the company, we were able to quickly define the deliverables included in the MVP during discovery and determine how to get to the the go live fast while limiting project risks