Digital Strategy & Marketing Automation Case Study

A reference in the children’s fashion industry

A leader in children's fashion, this company quadrupled its online revenue through a Shopify site overhaul and marketing automation. Simplified navigation, optimized CRO, and personalized campaigns improved the user experience, with mobile conversions increasing by 80%.

How we made online sales the primary growth driver

Leveraging the full potential of marketing automation and CRO

The children’s fashion sector, facing intense competition and declining in-store traffic, must rely on a high-performing e-commerce site to attract new customers and harmonize sales channels.

We partnered with a key player in the industry to transform their transactional website into a sustainable growth driver.

Our approach began with removing barriers to purchase and simplifying the user experience, including optimizing the checkout process, eliminating unnecessary steps, and integrating express payment options.

Next, a growth plan focused on performance optimization led to an 80% increase in mobile conversion rates and a significant reduction in cart abandonment. Finally, a tracking application was implemented to enhance the customer experience.

Challenges

Increase online sales and make the website the main growth driver for the brand
To overcome the significant decline in traffic in the shopping centers through a reinvented digital strategy

In order to provide users with a simplified navigation, our team identified all the barriers to purchase and defined opportunities to improve the user experience. The checkout display was optimized and unnecessary steps were removed. Express payment options were implemented and the customer experience was enhanced with an order tracking application.

Increased mobile conversion rate by 80%

KPI (2020 – 2022)

Centralization and synergy of marketing efforts through automation

Our team also focused on automating tools to improve the centralization and synergy of marketing efforts and maximize their effectiveness.

The integration of tools like Klaviyo allowed us to send personalized communications to different segments (SMS, emails, etc.) at the right time and place, improving email revenues by 145%.

<p style=”text-align: center; color: #bd2541; font-size: 30px;”>Revenue from emails: +150%</p>
<p style=”text-align: center; color: #bd2541;”>KPI (2020 vs 2019)</p>

Email marketing at the heart of the strategy

The objective: to go after prospects thanks to automated flows at all stages of the conversion tunnel.

Welcomes series” have been set up for new customers, “win back” flows for disengaged customers and “exclusive” flows for VIPs.

Finally, the deliverability was optimized and allowed an increase in the opening and revenues from emails.

Growth at the rendezvous

The implementation of a strategic growth plan, fully leveraging the potential of automated marketing and a targeted approach to optimize conversion rates, enabled the company to achieve a remarkable increase in online sales.

This effort not only quadrupled revenue but also laid a strong foundation for sustainable and continuous growth in the years to come.

Revenues were multiplied by 4.