Key Challenges
Increase online sales and make the website the main growth driver for the brand
To overcome the significant decline in traffic in the shopping centers through a reinvented digital strategy
Remove disincentives to purchase
In order to provide users with a simplified navigation, our team identified all the barriers to purchase and defined opportunities to improve the user experience. The checkout display was optimized and unnecessary steps were removed. Express payment options were implemented and the customer experience was enhanced with an order tracking application.
Increased mobile conversion rate by 80%
KPI (2020 – 2022)
Centralization and synergy of marketing efforts through automation
Our team also focused on automating tools to improve the centralization and synergy of marketing efforts and maximize their effectiveness. The integration of tools like Klaviyo allowed us to send personalized communications to different segments (SMS, emails, etc.) at the right time and place, improving email revenues by 145%.
Revenue from emails: +150%
KPI (2020 vs 2019)
Email marketing at the heart of the strategy
The objective: to go after prospects thanks to automated flows at all stages of the conversion tunnel.
Welcomes series” have been set up for new customers, “win back” flows for disengaged customers and “exclusive” flows for VIPs.
Finally, the deliverability was optimized and allowed an increase in the opening and revenues from emails.
Growth at the rendezvous
The implementation of a strategic growth plan, fully leveraging the potential of automated marketing and a targeted approach to optimize conversion rates, enabled the company to achieve a remarkable increase in online sales.
This effort not only quadrupled revenue but also laid a strong foundation for sustainable and continuous growth in the years to come.
Revenues were multiplied by 4.
A Digital Strategy Built for Growth
Through a full Shopify overhaul and marketing automation, this children’s fashion leader turned its e-commerce site into a true growth engine.
By simplifying the user experience, optimizing conversion paths, and launching personalized campaigns, the brand adapted to evolving shopping behaviors and set the stage for long-term success.
