Key Challenges
- Centralize the product sales management under 1 single platform while adapting to the specificities of the international markets.
- Allow categorization and product governance internally as well as international deployment
- Manage client accounts and prices dynamically
UX and product presentation to facilitate access to information
Access to product information is crucial for manufacturers. Clear categorization and a well-structured presentation enable customers to easily find key details (spec sheets, manuals, dimensions, etc.).
With a robust ERP integration, users can view stock levels, costs, and delivery times directly from the PDP and PLP, significantly increasing Martins’ revenue and average order value.
Centralization of management and international deployment
To enable our customer to simply sell their products in more than 10 countries, upstream work was done to adapt to international data regulations, to manage shipments and inventories for 5 warehouses across the world including delivery time, taxes and currency management.
The simplification of international deployment as well as the centralized management not only simplified internal operations but also increased sales and competitiveness.
Customizable customer accounts
Thanks to the development of customizable accounts, the sales conditions can be quickly and easily adapted according to order volumes, and managing inventories, shipments or credit limit per client can be easily achieved without difficulties.
A successful ecommerce experience
Putting product management at the heart of the e‑commerce experience gave Martins very successful results during the year following the launch: +68% in revenue, +50% in transactions, +15% average order value.
.+68% in revenue, +50% in transactions, +15% average order value.
Manuel Bisson
Ecommerce specialist, Martins Industries
At Martins, we do business with multiple types of B2B companies across the world and it was thus essential for us to offer a fast and easy-to-use e‑commerce platform and to make every single user feel that our website speaks directly to them thanks to cultural personalization. With O2 Commerce at our side, we now have both the necessary platforms and the partnership to support our growth online.
Growing globally
Having now the right set of tools to perform in ecommerce, Martins Industries keep growing by targeting new markets, developing product innovation and acquiring new companies and brands, thus creating a favorable synergy and a leverage effect on developing markets.
Recently, the company acquired the consumable products for tires brand Magnum +, and has since experienced tremendous growth throughout the world.
