Summary

Context of the project

G2MC

Discover how O2 Commerce supports G2MC, a Canadian furniture giant, in its multichannel ecommerce growth.

A cozy living room with a beige fabric sofa, cushions, and a designer lamp, illustrating a project for G2MC.

Exploit all the possibilities of an e‑commerce platform while keeping an omnichannel strategy in mind.

For the G2MC group (Maison Corbeil, MUST, Jardin de Ville), we designed custom digital platforms for each of its brands to reflect their premium identity.

After analyzing their product information system and processes, we streamlined workflows to ensure clear and unified management.

With the Meublex ERP, we optimized information access for sales and logistics teams, thus improving customer service and returns management.

 

We created a seamless omnichannel experience, including tools such as BOPIS and appointment scheduling.

Finally, by placing inspiration at the heart of the customer journey, we transformed Magento into a platform that combines inspiring content with commercial efficiency.

Partner in this project

Adobe Commerce

About G2MC

Local and international furniture for home and garden.

16 stores, 5 brands, 3 unique ecommerce websites, 1 platform.

Specialists in interior and exterior furniture, the G2MC group retailers (Maison Corbeil, Jardin de Ville, MUST, La Galerie du Meuble, Home Société) offer accessible and high range contemporary style furnishings from an exclusive selection of local and international brands.

maison_corbeil Must-Logo jardin-de-ville

Challenges

  • 3 unique brand experiences managed within 1 platform.

  • Push e‑commerce platform to inspire as well as convert.

  • Omnichannel features to unify experiences.

Multi-brand company platform with individualized and unique brand experience

Maison Corbeil, MUST and Jardin de Ville each has its own universe and strict brand guidelines.

Each one has their own products, business rules and particularities we needed to bring to life on a single platform.

We created a unique experience (UX/UI) for each brand while allowing the admin team to be able to manage from the same back-end.

Bounce Rate: 17.35%

Premium personalized customer service

One of our main objectives was to bring the group exceptional service to their digital platform. They key? The right information at the right place (UX).

We also added an appointment making feature for their client to book an in-store shopping session and a live chat for those quick questions right then and there. It brought the omnichannel experience to life. On top of it all, we have each product’s availability for BOPIS and we also show where the product is available on display.

Premium customer service at its best!

Convert the product list page as an inspiration engine

At the corner of inspiration and conversion was the PLP. We pushed Adobe Commerce’s boundaries to create an inspiring product grid that included videos, inspiration images and also call-to-actions.

From appointment booking to upsell, these features helped increase total sales and AOV.

Lifestyle inspiration that converts

Trends, lifestyle, and curation are at the heart of G2MC’s vision, with the creation of an ‘inspiration’ section and a landing page system that allows their content creators to segment by room, trends, or collection.

We’ve also integrated a ‘Shop the Look’ feature to pin products directly onto ambiance visuals, aligning with the client’s social media habits.

The right product, in the right place, at the right time = conversion!

Average order value = $1,103 CAD

Store & digital as one

All 3 brands have ties to their communities (online & offline). We had to make every experience shoppable.

From the inspirations section through in-store workshops and all the way to the Our Store section, we made it to be unique.

Inspiration, service and conversion had to be felt throughout the sections.

We pushed Magento’s limits to become an inspiring e‑commerce engine for G2MC!

186% + AOV

Any question?

Our team will be happy to assist and support you with your project.

How about we discuss ecommerce strategies for your brand?

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