Key Challenges
- Reinvent the customer experience by simplifying access to event’s information through an accessible calendar everywhere, thus fostering artist’s discovery and engagement.
- Make the customer journey seamless and intuitive for a frictionless experience to find their best event’s entertainment.
- Develop a nearly fully configurable platform for the Groupe CH.
- Enhance cross-sell and upsell strategies to increase customer value and sales opportunities for artists.
Merge technology and emotion for a captivating customer experience
From the first click, users are immersed in a captivating experience that begins well before the festival itself. With the Algolia tool, we enhanced the search functionality of the sites, making them smarter and more intuitive through automated rules.
Discovery tools as Spotify playlist and cross-selling personalize each interaction as “similar artists” proposition , offering recommendations based on user behavior and thereby increasing each customer’s lifetime value.
The UX/UI design was meticulously crafted to ensure smooth and immersive navigation, perfectly tailored to each artistic universe and respecting the entities’ branding guidelines.
Results: 19.29% increase in website conversion rate
Build a MACH infrastructure to support current and future digital requirements
Our client’s solution is based on a MACH (Microservices, API-first, Cloud-native, Headless) approach to meet their needs. By building the foundational pillars of a data-oriented composable architecture, we created a reusable base for multiple use cases, optimizing flexibility and operational efficiency. Thus, we developed a nearly fully configurable platform for our client.
We selected the best available tools, such as Vercel for APIs and Contentful as a Headless CMS to manage the various platforms. This approach enables the reuse of business rules across these platforms, creating a modular, flexible, and autonomous infrastructure for the teams.
For example, a specific component or block designed for a festival website can be easily reused for managing performance venues. This modularity ensures not only optimal and sustainable management but also scalability of the infrastructure.
+69% users (2024 vs. 2023)
A PIM system for smooth and centralized management of artist information
Faced with the complex management of 1,500 events and a vast directory of renowned artists, our client made the bold choice to integrate a PIM (Product Information Management) system with the Akeneo solution.
For example, to enhance the user experience, we integrated an exclusive feature that links artist profiles to their Spotify IDs. This integration allows users to explore their favorite artists’ music without leaving the platform, providing an immersive product experience where each renowned artist is presented as a unique product. This encourages users to dive into each artist’s world while discovering new talents.
Through this integrated and personalized approach, our client has successfully transformed artist management into a seamless and captivating experience for its users.
Results: +80% sessions
(2024 vs. 2023)
Amélie Poirier
Project Manager at Groupe CH
Working with O2 Commerce has allowed us to reinvent our digital ecosystem, providing a seamless and immersive experience for our users. The centralization of data and the optimization of customer engagement have significantly enriched our relationship with festival-goers.
Where Emotion Meets Innovation
By working closely with the Groupe CH team, we developed digital experiences that strengthen the connection between fans and the brand, driving exceptional engagement. This synergy between technology and emotion redefines the customer experience, propelling our platform beyond mere transactions and establishing it as a leading player in Canada’s entertainment landscape.
