Groupe CH

To showcase our diverse range of events, we crafted an immersive and content-rich platform dedicated to festivals and artists. From the first click, users are immersed in a captivating experience that begins well before the festival itself. With the Algolia tool, we enhanced the search functionality of the sites, making them smarter and more intuitive through automated rules.

Discovery tools and cross-selling personalize each interaction, offering recommendations based on user behavior and thereby increasing each customer’s lifetime value. The UX/UI design was meticulously crafted to ensure smooth and immersive navigation, perfectly tailored to each artistic universe and respecting the entities’ branding guidelines.

In a context where digital requirements are rapidly evolving, having a robust, scalable, and data-focused technological architecture is essential. Our client’s solution is based on a MACH (Microservices, API-first, Cloud-native, Headless) approach to meet their needs. By building the foundational pillars of a data-oriented composable architecture, we created a reusable base for multiple use cases, optimizing flexibility and operational efficiency. Thus, we developed a nearly fully configurable platform for our client.

We selected the best available tools, such as Vercel for APIs and Contentful as a Headless CMS to manage the various platforms. This approach enables the reuse of business rules across these platforms, creating a modular, flexible, and autonomous infrastructure for the teams.

Faced with the complex management of 1,500 events and a vast directory of renowned artists, our client made the bold choice to integrate a PIM (Product Information Management) system with the Akeneo solution. This approach centralizes data into a single repository, facilitating precise categorization of products, including artists, venues, and events.