Innovative and Automated Ecommerce Experience with Widescape

Widescape

A game changing B2B ecommerce solution to simplify vehicle management and support expansion into the American market.

Rethinking Ecommerce: The B2B user at the Heart of the Online Shopping Experience

Widescape, an innovative Canadian brand, is revolutionizing the motorized winter sports industry with its agile, stand-up snowmobile.

In full expansion, the company faced challenges related to order management and vehicle distribution through its dealer network.

To address these challenges, Widescape turned to O2 Commerce to rethink its business processes and design a robust, high-performing digital ecosystem.

By collaborating with Widescape through workshops and discovery phases, we thoroughly understood their needs and goals. We designed a custom ecosystem that integrates:

– Automated VIN management for precise vehicle traceability.
– Optimized processes for order, returns, and tracking.
– Tools to streamline dealder and customer experiences.

This new ecosystem positions Widescape to support its rapid growth while transforming its market strategy.

About Widescape

Founded in 2018 in Canada.

A company in the winter power sports industry, having designed a revolutionary vehicle: an agile snowmobile that is driven while standing.

O2 Commerce perfectly understood our specific challenges as a new brand revolutionizing the market. Their innovative and tailored approach helped us implement an ecosystem that not only simplifies our vehicle management but also gives us an industry-leading platform.

Challenges

Create a smooth and intuitive digital ecosystem for dealers and customers.
Ensure accurate and automated VIN management for each vehicle, allowing complete traceability throughout its lifecycle.
Develop a scalable, high-performing solution to support rapid growth.
Establish a best in class experience to position Widescape as a market leader in powersports.

Automated and Customized Customer Experience

A key focus of our collaboration was redefining the experience for both B2B dealers and end customers. We transformed this into a seamless, automated and user-friendly journey by integrating features like:

– Vehicle reservations for dealers
– Real-time order tracking
– Services such as demonstration bookings, simplified returns and warranty management
– Loyalty programs
– Online processing of legal forms

This approach not only enhances customer satisfaction but also boosts Widescape’s operational efficiency.

Innovative VIN Management and Optimized Traceability

Managing VINs and vehicle traceability were critical challenges.

Each vehicle required precise tracking to ensure legal compliance and optimal warranty management.

We developed a solution that goes far beyond standard tools.

We created an automated system that centralizes all vehicle data, integrating official documents such as compliance certificates and service history directly into the customer account.

This setup ensures complete traceability for Widescape and significantly simplifies administrative tasks for its dealers, allowing them to focus on what matters most.

Preparing for the Future with a Scalable and High-Performing Solution

To support Widescape’s ambitions of expanding into the American market, we created a scalable ecosystem based on Adobe Commerce, offering customization and flexibility to meet regional requirements and seamless integration with tools like Braintree for payment processing.

This setup enables Widescape to manage increasing demand and maintain its position as an industry innovator while achieving international growth goals.