Key Challenges
- Adapt and integrate complex business rules while maintaining a performant and efficient e‑commerce platform
- Harmonize and centralize product information to increase efficiency
- Merge the in-store and online experience
Multiple platform alignment for greater efficiency
The renovation sector is one of the most complex in terms of product categorization. By connecting Ogasys ERP, the PIM, and Magento 2 via API, we created a stable and efficient system.
This system, capable of handling high traffic and complex operations like promotions, delivery, or in-store pickup, enabled Patrick Morin to achieve their business objectives.
Product information-focused features
To manage the group’s approximately 27 000 active SKU’s, our team worked on the categorization and put the emphasis on the product presentation, allowing to highlight directly and in real time on the pages, whether the product is available or not, in which store and if it’s possible to have it delivered and / or to pick it up in one of the branches.
Real-time price adjustment
A hyper-responsive inventory update was implemented to change prices easily and almost in real time. If a branch notices that its local competitor has lower prices, it can easily adapt them and remain competitive.
An intuitive and omnichannel experience
The online and in-store experience is interconnected, with each channel serving as a source for research or purchase.
To address this, geolocation automatically links users to the nearest store.
The customer account enables two-way communication, making it easy to manage orders between online and in-store. Product information has been enriched to simplify search and purchase, delivering an optimal omnichannel experience.
E‑commerce revenues sixfold year over year.
Building a Smarter Retail Experience
Patrick Morin’s digital transformation showcases how the right technology can simplify complex retail operations and enhance the omnichannel customer journey.
With a solid infrastructure, centralized product data, and intelligent features, the platform meets the evolving expectations of today’s renovation consumers—turning complexity into opportunity.
