Patrick Morin: Industry Complexity & Ecommerce Performance

Patrick Morin

Develop the ecommerce channel as a crucial step in the consumer journey. Explore how Patrick Morin enhanced the home renovation experience by integrating a high-performing e-commerce platform.

Optimizing Platform Workflows for a Seamless and High-Performance E-Commerce Experience

The renovation sector has evolved with the rise of e-commerce, transforming purchasing behaviors. Patrick Morin entrusted us with integrating their platform to strengthen their leadership position.

This sector presents complex challenges in inventory management and business rules. Through API connections, we developed a stable and high-performing infrastructure capable of managing promotions, delivery, and in-store pickup.

With 27,000 SKUs, Akeneo centralizes product information, geolocates users to connect them to the nearest store, and simplifies order management via customer accounts. An optimized search engine improves targeting for searches and marketing actions.

Finally, enriched product data streamlines the omnichannel experience, enabling consumers to seamlessly switch between platforms throughout their journey.

Partners in this project

About Patrick Morin

Home improvement and building materials.

22 megastores, +25 000 SKUs, 1 unique digital experience.

Established in 1960, Patrick Morin is an emblematic brand in Quebec for home improvement and building materials whether for B2B or B2C. For more than 60 years, the group has produced quality products and services for consumers and professionals.

Challenges

Adapt and integrate complex business rules while maintaining a performant and efficient e‑commerce platform.
Harmonize and centralize product information to increase efficiency.
Merge the in-store and online experience.

Multiple platform alignment for greater efficiency

The renovation sector is one of the most complex in terms of product categorization. By connecting Ogasys ERP, the PIM, and Magento 2 via API, we created a stable and efficient system.

This system, capable of handling high traffic and complex operations like promotions, delivery, or in-store pickup, enabled Patrick Morin to achieve their business objectives.

Product information-focused features

To manage the group’s approximately 27 000 active SKU’s, our team worked on the categorization and put the emphasis on the product presentation, allowing to highlight directly and in real time on the pages, whether the product is available or not, in which store and if it’s possible to have it delivered and / or to pick it up in one of the branches.

Real-time price adjustment

A hyper-responsive inventory update was implemented to change prices easily and almost in real time.

If a branch notices that its local competitor has lower prices, it can easily adapt them and remain competitive.

An intuitive and omnichannel experience

The online and in-store experience is interconnected, with each channel serving as a source for research or purchase.

To address this, geolocation automatically links users to the nearest store.

The customer account enables two-way communication, making it easy to manage orders between online and in-store. Product information has been enriched to simplify search and purchase, delivering an optimal omnichannel experience.

Strong results

After the launch, the group increased its e‑commerce revenues sixfold year over year.

Moreover, in order to ensure the smooth running of the operations, our developers set up a proactive bug alert system, making it possible to know if the website is encountering any trouble, to react quickly and therefore to avoid losing money and customer frustrations.

Summary